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We're passionate about delivering growth by making your website work as hard as possible.

We share our latest thoughts, insights, and best practices on analytics, CRO and SEO. Whether you're a seasoned analyst or just getting started, we've got you covered.

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Experimentation

Why CRO Needs a Human-Centred Approach in the Age of AI

Nikki Stonham - August 18, 2026

As AI continues to shape how websites are built and optimised, Conversion Rate Optimisation (CRO) is becoming increasingly standardised. We advocate for putting the customer, and human, first.

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Experimentation

The Pros and Cons of AI for CRO Development

Zac Jones - August 10, 2026

It's hard to find a corner of the tech world that generative AI hasn't reached. "Should we use AI here?" has quietly become "where shouldn't we?", and AI code has quickly evolved from a joke into standard industry practice.

Read more about The Pros and Cons of AI for CRO Development