Analytics

We have a wealth of experience building measurement plans that set you on the right path to using data to drive change within your business. Once you're armed with your plan, we can help you continue your analytics journey to deploy the recommended solution and start delivering value. 

Our Google Analytics & Adobe Analytics Services

Measurement Strategy

We identify the data you could and should be collecting in Google Analytics or Adobe Analytics and advise as to the requirements to do so.

Server-side Tagging

Discover the power of server-side tagging to enhance data accuracy, improve website performance, and ensure privacy adherence.

GA4 & Adobe Analytics Audits

Is there a lack of trust in analytics data? Our audit has 100+ checkpoints covering best practice and we can help you determine how well Adobe Analytics or Google Analytics is deployed.

Media Tagging

Third Party tags are vital to ensuring you are tracking the performance of your ads. Whether it's Google Tag Manager or Adobe Launch we can help get these up and running. 

Implementation & Documentation

A Data Dictionary and SDR are important to ensure everyone knows where to find everything and how to answer the questions asked of your data. Your analytics blueprints.

Training

Upskill the team on Google Analytics or Adobe Analytics platforms through our customised training courses. 

Our Analytics Partners & Platforms

“The team at Hookflash have been incredible in their delivery of our recent GA4 project. Our business model is complex and yet they took every nuance and complication in their stride with their unflappable approach and exemplary knowledge of the field.”

Jane Kendall, Senior Ecommerce Manager

“Hookflash brought a wealth of technical knowledge and experience, making the process of migrating from UA to GA4 as pain free as possible. From configuring GA4, troubleshooting issues with the data layer, configuring GTM, in addition to providing some excellent and insightful reporting training to our inhouse eCommerce team…

Honestly, I cannot recommend the services of Hookflash highly enough, they truly go above and beyond!”

James Higginbotham, Web Analyst

Analytics case studies

Oliver's travels logo with black background and white block text

Popping a CAPI in Ad Spend for Oliver's Travels

by Dan Jennings • 27 September 2024
Hookflash worked with Oliver's Travels to leverage a server-side implementation to streamline GA4 measurement, take advantage of Meta’s Conversions API and drive an 18% decrease in cost per bookings.

Need help with Google Analytics or Adobe Analytics?

Contact us

Recent Hookflash Analytics blogs

Tracking Web Core Vitals in Adobe Analytics

by Seán Keown • 16 July 2025
In this blog I will talk about what Googles Web Core Vitals are and how we can go about tracking them in Adobe Analytics.

What's the future of Google Analytics?

by Oliver Walker • 14 July 2025
Hookflash recently spent a couple of days in Paris, at the Google Analytics summit. It was eye-opening, inspiring and a great opportunity to liaise directly with Product Managers and UX Designers on what the future of GA4 looks like. Here we breakdown where Google Analytics is heading – whilst respecting the confidentiality of the event!

From Data to Insights: Capture Microsoft Clarity Playback URL (MCPU) in GA with GTM

by Raneem Deeb • 27 May 2025
Improve website analytics by capturing Microsoft Clarity playback URLs in GA using GTM. Track heatmaps, playback URLs and user behavior more efficiently.
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Other services we offer

Experimentation

Are you using your data to understand where the biggest areas for improvement are on your website to drive conversion rate?

Explore Experimentation

SEO

Are you using your analytics data to make informed decisions on how to improve your SEO strategy?

Explore SEO