Building a solid analytics foundation

We ensure your Google Analytics, Adobe Analytics, media tagging and full digital data collection tech stack is accurate, comprehensive and future-proofed, and that you know how to use the tools you have.

GA4 & Adobe Analytics Audits

We delve into tag management and analytics platforms to validate accuracy and ensure comprehensiveness against our checklists.

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Server-side Tagging & Implementation

We support with tag implementation and server-side migrations to future-proof your set-up and ensure you maximise data collection whilst respecting privacy.

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Analytics Training

Our Google Analytics training and Adobe Analytics training sessions are customisable to you, and we prioritise workshops and exercises using your data to solidify learning.

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Using the analytics data you have

Once you trust your data, it's time to turn that into value. We can help to connect and visualise your data, or use it to build audiences to speak to in your media.

Reporting

We use Looker Studio as standard but we're comfortable in multiple platforms and we can help make data-driven decision-making easier through our dashboards.

Audiences & Modelling

From building out a simple audience strategy in GA4 to more advanced modelling work looking at propensity or forecasting, we can support.

Google Cloud & BigQuery

BigQuery, big topic. We support clients from simple SQL writing to connecting different data tables together and layering in attribution and dashboards.

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The team at Hookflash have been incredible in their delivery of our recent GA4 project. Our business model is complex and yet they took every nuance and complication in their stride with their unflappable approach and exemplary knowledge of the field.

Jane Kendall

Senior Ecommerce Manager

Our Analytics Partners & Platforms

Analytics Case Studies

Delivering GA4 training for 100+ people at Hearst

Outsourced Adobe Analytics Team for 8-Figure Ecommerce Brand

Delivering trusted GA4 data for F1® Arcade

Google Analytics Support for Leading Financial Services provider

Popping a CAPI in Ad Spend for Oliver's Travels

We utilise AI and automation (sensibly)

It won't have escaped your attention that lots of people are talking about AI. We predominantly use automation, underpinned by AI, to speed up the most manual and time-consuming of tasks but to also increase accuracy. The time saving here helps free up time to help you use the data!

Automation to speed up the manual

Happily, our team are innovative and passionate bunch.

We have developed an internal platform, Tapa, which hosts over 25 accelerators and tools that allow us to deliver our work more accurately, more quickly and more repeatably.

Whilst some tools, like our GTM agent, utilise LLMs and AI, the majority are sophisticated automation tools, built when smart people connect with APIs to unlock time for insights and strategy.

From speeding up manual, repetitive tasks, through to supporting with all-important documentation, you benefit from these tools when you work with us.

Learn how we use Tapa for our audits