Platforms we audit and work with daily

Google Analytics Audit

Our Google Analytics Audit ensures that you have an accurate and comprehensive tracking set-up.

We have a 75+ point checklist built over 15 years of implementing and auditing Google Analytics accounts and we look at:

Accuracy and comprehensiveness of event tracking
Channel grouping and traffic allocation
Ecommerce and conversion tracking
Privacy and compliance
Property set-up including data filters, key events, cross-domain tracking and GMP integrations

Adobe Analytics Audit

We have worked with a number of multi-billion pound brands on their Adobe set-up and understand the importance of accurate data.

We have an Adobe Analytics-specific checklist that we've developed over eight years of reviewing Adobe accounts and we cover:

Marketing channel processing rules
eVar / Prop review
Ecommerce and success events
Privacy and compliance
Report suite configuration
Workspace dashboards

We help clients sleep better at night

We worked with the Hookflash team to resolve an issue with the accuracy of our analytics data. The team were able to quickly resolve the issue & couldn't have been more helpful along the way. They also included a full audit of our Google Analytics account as part of the project.

I highly recommend using Hookflash for any analytics or digital optimisation projects.

Jamie Griffiths

Senior Optimisation Manager

The team at Hookflash have been incredible in their delivery of our recent GA4 migration project. Our business model is complex and yet they took every nuance and complication in their stride with their unflappable approach and exemplary knowledge of the field.

Always quick and willing to answer the flood of queries the team had and always on hand to guide and advise, Hookflash were simply a pleasure to work with.

Jane Kendall

Senior Ecommerce Manager

Both Yikai and Oliver brought a wealth of technical knowledge and experience, making the process of setting up GA4 as pain free as possible.

From configuring GA4, troubleshooting issues with the data layer, configuring GTM, in addition to providing some excellent and insightful reporting training to our inhouse eCommerce team…

Honestly, I cannot recommend the services of Hookflash highly enough, they truly go above and beyond!

James Higginbotham

Web Analyst

Hookflash guided us through the rollout of best practice GA4 tracking across multiple locations. Over the past 2.5 years, they have been a trusted partner, growing with us and supporting our evolving web analytics needs, and we look forward to continuing to work together as we grow.

Ellen Amadio

Global Head of Digital Marketing, F1® Arcade

FAQs

We've answered the most common sets of questions here but for anything else, just drop us a line!

How long does an audit take?

Every project starts within a week of contracts being signed and we are typically looking to book the playback call in on the kick-off call!

A simple Google Tag Manager and GA4 audit will typically take around two weeks to turnaround. More complex set-ups, or multi-market sites will take longer but we're aiming to deliver our findings as quickly as possible, generally within four weeks.

Do I have to be using Google Tag Manager / Adobe Launch?

No! It's very common that we review set-ups that use third-party plug-ins (especially on Shopify!) and we partner with Elevar, Stape and Addingwell ourselves. We're also dab hands at looking at "frankenstein" set-ups where a hybrid of tools are used. Having audited somewhere in the region of 500+ accounts over our years, we like to think we've seen it all!

What's the output of an audit?

We review your set-up against our checklist and will happily supply our raw findings, in Excel or Google sheets. But the more valuable element is the PowerPoint playback that categorieses our findings along two dimensions. The first is the priority - high, medium or low. The second is looking at what you have. You may have some events tracked but not collecting information in the best way. Or you might be missing tracking and we'd recommend setting it up. As part of this, we'll also make recommendations on how to future-proof your set-up, particularly looking at making use of server-side solutions.

We also provide examples as well as estimated effort to complete.

Can you help with actions required post-audit?

Yes! As part of the audit playback we will both prioritise the actions as well as provide an estimate for time required to complete those actions.

If you feel confident to complete those yourselves, go for it. But if you need support with tag deployment (in Google Tag Manager or Adobe Launch), platform configuration (Google Analytics or Adobe Analytics) or just with speaking to your developers, we can pick up the actions for you.

Enhancing our audits

Every audit we do includes ObservePoint, a website scanning tool which allows us to understand things like:

Tag compliance - do you do what you should, based on consent granted / denied?
Tag coverage - are any pages missing your Google Tag Manager or analytics tags?
Tag inventory - do you know what tags are firing and where?
Duplicate tracking - are there instances of duplicate tracking that hinder page load speed?

Once you've got your data in better shape, the value comes in using that data. Whether that's connecting it with other sources and creating dashboards and reports using Cloud or starting to use the data to understand how to make the website work hard through CRO, we can support.

Alternatively, your focus might be on future-proofing your solution through migration to server-side tracking. This is a more robust measurement solution that supports more accurate media and analytics data, putting more data into your (and the media platforms algorithm's) hands!