Blog
We are dedicated to helping businesses and organizations make data-driven decisions through the power of Analytics, Experimentation and SEO.
In this blog, we share our latest thoughts, insights, and best practices on analytics, experimentation and SEO. Whether you're a seasoned analyst or just getting started, we've got you covered.
Most Recent Blogs
For those in the Adobe world, the Adobe Experience Platform Web SDK is nothing new – Adobe first unveiled this all the way back in late 2020. Despite this, we still find that many business are still using the old AppMeasurement.js or Adobe Analytics extension method of implementing Adobe Analytics.
Data is central to our experimentation process, which makes this step all the more significant. The data we collect and analyse fuels the hypotheses of the tests we formulate for optimisation. We have seen that data driven experiments are more likely to provide statistically significant results so mastering this step is key to a fruitful experimentation program.
We cannot stress the importance of thorough QA to make sure that everything is working as it should. We need to be certain that the changes will look and work as expected. The best way to ensure that you run high quality, error free and reliable tests is through a QA process.
All Blogs
For those in the Adobe world, the Adobe Experience Platform Web SDK is nothing new – Adobe first unveiled this all the way back in late 2020. Despite this, we still find that many business are still using the old AppMeasurement.js or Adobe Analytics extension method of implementing Adobe Analytics.
Data is central to our experimentation process, which makes this step all the more significant. The data we collect and analyse fuels the hypotheses of the tests we formulate for optimisation. We have seen that data driven experiments are more likely to provide statistically significant results so mastering this step is key to a fruitful experimentation program.
We cannot stress the importance of thorough QA to make sure that everything is working as it should. We need to be certain that the changes will look and work as expected. The best way to ensure that you run high quality, error free and reliable tests is through a QA process.
In the first 6 months of our partnership, the benefits of experimentation were clear for Lovat. From saving £115k in revenue to driving an average of +9% uplift through 12 tests, it's safe to say experimentation is becoming ingrained in Lovats website optimisation process in their journey to becoming more data-driven.
If your code snippet is not implemented correctly you will not be able to run and measure tests on your website. Follow the documentation to verify that the snippet exists on your website and implemented correctly.
Hookflash worked with the Underdays to run their first end-to-end experimentation (CRO) cycle, driving +6% revenue.
What is local SEO? Do I need local SEO? Get the answers to these questions, and start thinking about your own local SEO strategy within.
The Digital Markets Act (DMA) is a piece of legislation that comes into effect in March 2024. We discuss why it matters to those that advertise on Google in particular.
Learn more about SEO content strategies, including carrying out keyword research, content audits, and how content SEO can impact paid media.
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