HELPING YOU THRIVE THROUGH BETTER USE OF DATA

We are a digital optimisation agency, knitting together digital analytics, SEO and experimentation to help deliver better website experiences and increasing conversions for clients.

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Analytics 

Are you measuring the right things to drive your business forwards? Do you trust and have the data you need to make decisions?


Whether you are looking to migrate platforms, enhance your current implementation or need someone to manage and maintain your analytics tracking, we have a team available that can help. 


Explore Analytics

Experimentation

Is your website converting to a level you’re satisfied with? Could your marketing returns improve with better user experience?

Whether you have experience with the experimentation (CRO) process or are looking to get started, we support with the end-to-end optimisation process from insight & idea generation through to variation builds and launch. 
Explore Experimentation

SEO  

Are you looking to increase your presence in organic search? Do you want to improve organic visibility, while also improving the on-site experience?

Whether you're looking for support with technical site improvements, content optimisations, or boosting your local visibility, we can support you on your mission to enhance your customer's journey both on, and off-site.
Explore SEO

What our clients have said

Jane Kendall, Senior Ecommerce Manager

“Always quick and willing to answer the flood of queries the team had and always on hand to guide and advise, Hookflash were simply a pleasure to work with. The project milestones and deadline were met without fail and the team went over and above, often outside of the original remit, to deliver exceptional results.”

Karolina Kingston-Lee, Senior Digital Marketing Manager

“Hookflash have been fantastic to work with on our GA4 set up project and supporting our internal development team with GTM config and clean up. They have been an invaluable extension to our team, bringing exceptionally detailed technical expertise on GA4 configuration, supporting and leading our internal team in simplifying and organising quite a complex GTM set up. Their approach, attention to detail, and ability to bridge the gap between technical complexities and practical application make them an exceptional asset to any organisation”

Torie Wilkinson, CMO

"We’ve been delighted with Hookflash as both our partners in setting up GA4 intelligently but also in working alongside us on website testing and development. We find them to be thoughtful, responsive and always contributing smart thinking to our business."

Our partners & core platforms

Client case studies

lovat logo

From zero to twelve tests in six months

by Nicole Storey • 01 Mar, 2024
In the first 6 months of our partnership, the benefits of experimentation were clear for Lovat. From saving £115k in revenue to driving an average of +9% uplift through 12 tests, it's safe to say experimentation is becoming ingrained in Lovats website optimisation process in their journey to becoming more data-driven.

The Underdays' Journey of Experimentation

by Nicole Storey • 12 Dec, 2023
Hookflash worked with the Underdays to run their first end-to-end experimentation (CRO) cycle, driving +6% revenue.
binary data in a heart shape

Uncovering insights for data driven experimentation

by Ninsiima Rukandema • 04 Apr, 2024
Data is central to our experimentation process, which makes this step all the more significant. The data we collect and analyse fuels the hypotheses of the tests we formulate for optimisation. We have seen that data driven experiments are more likely to provide statistically significant results so mastering this step is key to a fruitful experimentation program.
child looking up at a lot of steps

CRO experiment QA process

by Arslan Nasir • 04 Apr, 2024
We cannot stress the importance of thorough QA to make sure that everything is working as it should. We need to be certain that the changes will look and work as expected. The best way to ensure that you run high quality, error free and reliable tests is through a QA process.
lovat logo

From zero to twelve tests in six months

by Nicole Storey • 01 Mar, 2024
In the first 6 months of our partnership, the benefits of experimentation were clear for Lovat. From saving £115k in revenue to driving an average of +9% uplift through 12 tests, it's safe to say experimentation is becoming ingrained in Lovats website optimisation process in their journey to becoming more data-driven.
See all

Want to speak with one of our team?

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Recent blogs

binary data in a heart shape

Uncovering insights for data driven experimentation

by Ninsiima Rukandema • 04 Apr, 2024
Data is central to our experimentation process, which makes this step all the more significant. The data we collect and analyse fuels the hypotheses of the tests we formulate for optimisation. We have seen that data driven experiments are more likely to provide statistically significant results so mastering this step is key to a fruitful experimentation program.
child looking up at a lot of steps

CRO experiment QA process

by Arslan Nasir • 04 Apr, 2024
We cannot stress the importance of thorough QA to make sure that everything is working as it should. We need to be certain that the changes will look and work as expected. The best way to ensure that you run high quality, error free and reliable tests is through a QA process.
code through glasses

How to implement your AB testing platform

by Arslan Nasir • 01 Mar, 2024
If your code snippet is not implemented correctly you will not be able to run and measure tests on your website. Follow the documentation to verify that the snippet exists on your website and implemented correctly.
binary data in a heart shape

Uncovering insights for data driven experimentation

by Ninsiima Rukandema • 04 Apr, 2024
Data is central to our experimentation process, which makes this step all the more significant. The data we collect and analyse fuels the hypotheses of the tests we formulate for optimisation. We have seen that data driven experiments are more likely to provide statistically significant results so mastering this step is key to a fruitful experimentation program.
child looking up at a lot of steps

CRO experiment QA process

by Arslan Nasir • 04 Apr, 2024
We cannot stress the importance of thorough QA to make sure that everything is working as it should. We need to be certain that the changes will look and work as expected. The best way to ensure that you run high quality, error free and reliable tests is through a QA process.
lovat logo

From zero to twelve tests in six months

by Nicole Storey • 01 Mar, 2024
In the first 6 months of our partnership, the benefits of experimentation were clear for Lovat. From saving £115k in revenue to driving an average of +9% uplift through 12 tests, it's safe to say experimentation is becoming ingrained in Lovats website optimisation process in their journey to becoming more data-driven.
See all
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