About us

Our aim is to help organisations learn more about their customers and website visitors, with data at the heart. We use this understanding to drive increased revenue through optimised website and digital experiences.

Whether you need a dedicated ongoing team, require a hand for a specific project or just need some guidance, we'd love to speak to you.

Get in touch

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We're data driven

As a dedictaed analytics, experimentation and SEO agency, data underpins everything we do. This ensures the most valuable insights and results for our clients.

We deliver quality

We strive to continue to be better at what we do. We want to inspire our team to embrace the constantly changing environment and continuously evolve & innovate what we deliver for our clients.

We build trust

Trust is essential for building quality relationships and transparency is key to building trust. We achieve this through responsible actions and honest, open communication. We know the right partner is important and will make sure you don't regret choosing us.

We promote Growth & Learning

Every day is a school day! From our structured training courses for clients & colleagues to advanced training courses provided as part of the learning & development budget, learning is an integral part of our culture.

We have fun while doing it

We think it’s important that we have fun along the way. We’re passionate about ensuring none of our team experience Sunday blues! We also have a range of exciting benefits including seasonal events, regular socials, wellness days, charity initiatives and more.

Meet the team

Marc Warren

With over 20 years experience in digital marketing, Marc previously founded and scaled one of the industry’s most successful performance marketing agencies, Periscopix.
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Oliver Walker

Olly is obsessed with the use of insights and is passionate about data-driven decisions, with a specialism in web analytics, conversion rate optimization and training.
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Nicole Storey

Nicole is our Experimentation whizz and is passionate about testing and the use of customer insights tools to drive learnings and results.
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Dan Jennings

Dan is our Analytics jedi and specializes in tag management, Google Analytics and data visualization tools.
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Yikai Wang

Yikai's first language is SQL. With more than eight years in digital analytics both agency and client side, Yikai brings an unrivaled knowledge of analytics solutions and BigQuery to our team.
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Arslan Nasir

Arslan's very impressive technical expertise elevates experimentation programs to new heights and achieves outstanding results.
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Mollie Ellerton

Mollie is passionate about bringing SEO together with wider marketing channels to drive her client's organic performance further, and improve customer experiences.
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Connor Jennings

Connor has a wealth of experience in Google Tag Manager, GA4, Looker Studio, and more.
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Ninsiima Rukandema

Siima's background in Social Science makes her even more keen on anything user behavior and a perfect fit for the experimentation team.
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Seán Keown

Seán is the Adobe Experience Cloud Lead at Hookflash and specialises in anything related to Adobe Analytics or Adobe Data Collection.
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