Why do you need Local SEO services?

Local SEO services focus specifically on targeting customers who search with local intent. By reviewing the information that’s being put out in search, and ensuring that relevant keywords are being targeted in the right places (both on and off-site), and reviewing what information you have on-site, you will be better positioned to support your customers on their purchasing journey with you.

You don't have to be an eCommerce business to require local SEO; if you're a business that offers an in-person service, such as hairdressers, builders, lawyers, this will be for you. Make sure that your potential clients are able to find you, and use their search as an opportunity to present your key offerings to them while they consider options.

What can you expect from Local SEO?

Local SEO combines content and technical SEO, as well as standalone best practices to build visibility in organic search. Initial auditing seeks to find areas of optimisation opportunity, followed by ongoing support to be reactive to trends & planned changes. The outcome? Improved visibility in search when customers are searching for your business locally.

Keyword research

For a complete understanding of how customers are searching both from a brand, and non-brand perspective. This will form the basis of ongoing optimisations and local SEO reporting.

Share of voice analysis

Understanding the search landscape; which competitors are performing well, where key optimisation gaps are

Listing optimisation

Reviewing existing listings and identifying areas of opportunity for optimisation; either supported by the SEO team or via management platforms such as Yext.

Local landing page optimisation

Reviewing on-site landing pages from both a content and technical perspective to further boost organic visibility

Google post ideation/upload support

Ideation of Google Posting strategies, integration with campaigns for consistent messaging across platforms/site, support with upload across listings

Reporting

Reporting on performance within local search, with insights pulled from relevant platforms where required

Integrating Local SEO with your team

Supporting your customer's full journey with you
Capturing customers at the point where they're searching for the service, coupled with an improved on-site experience, will enhance all of the interactions they're having with your brand
Algorithm updates & local SEO news
Communication of algorithm updates, other key pieces of SEO news that relates to local SEO in order to stay ahead of the curve
Integration with third-party management tools
Close contact between SEO and third parties such as Yext to support with at-scale optimisations of listings

Whether you're well on your way with your Google Business profiles, or just getting started out, we're here to support you on your journey to improve your visibility in local search.

Yext Partner

As a Yext Referral Partner, we'll assist you in identifying the optimal Yext solutions that empower your business to build any digital experience across any channel on an open and composable platform to create exceptional content- driven experiences at a scale. We'll help enable seamless engagement across various digital touchpoints wherever customers, employees, and partners seek information, and guide you in selecting the right tools to harness AI- driven technology to effectively reach your target audience.

Of course, Local SEO is one part of your strategy to drive awareness and traffic from search. We round out our SEO offering by supporting with Content SEO and Technical SEO services too, so if you need support with audits, roadmaps or even reporting, get in touch.

And it goes without saying that many traditional local searches are now being routed via LLMs or summarised in Google's own AI Mode and AI Overviews. You should also be prioritising how to be cited more often in those areas and our AI SEO services will help you do just that.