How does AI SEO (GEO) differ from traditional SEO?

SEO is taking on many new names right now. AI SEO, (or GEO/ Generative Engine Optimisation), add an extra layer to traditional SEO. It is no longer enough for us to target clicks to site as our primary KPI, but also visibility within the likes of AI Overviews, and LLMs such as Chat GPT.

Core SEO practices relating to Content and Technical still remain, but we are throwing extra weight behind the way that content is being structured and surfaced across your site, to ensure that it is being understood by generative AI. Whilst it's true that "good SEO is good SEO", all available research tells us that what ranks well on Google search results is not the same as what ranks in LLMs, so we need to make sure we're optimising for both in the right ways.

How we'll work with you on AI SEO

Following a technical audit, you and your SEO team will have a prioritised content roadmap to work through throughout the year. This will include site performance, or site speed, as well as technical hygiene as part of an always-on approach. Deliverables provided are written in a format that facilitates easy implementation with Web Development teams.

E-E-A-T

We've built a custom GPT that enables us to score helpfulness of content based on Google's EEAT framework.

Content structure

We will review your content structure & format in line with what we know is preferred by LLMs.

Reddit analysis

Our reddit crawler enables us to dig deeper into what really matters to your customers.

Structured data

We leverage structured data optimisations to facilitate improved bot understanding of content, and ultimately, increase visibility in AI features.

AI Reporting

Our SEO reporting includes LLM referral traffic, as well as visibility in AI reporting (AIOs and LLMs).

Digital PR collaboration

We will collaborate with your Digital PR team to align efforts and optimise towards joint goals of visibility.

Your social platforms are more important than ever for AI SEO

Soon, Google will be launching a Social Insights report in Google Search Console. This means we are getting closer to bringing SEO and Social teams together. We will work closely with your social team to impart SEO best practices in order to maximise your brand's overall visibility in search, as well as improve relevant citations across the web.

Of course, nothing will drive results if you don't have fantastic fundamentals in place, so we'll always start with the technical foundations of the site and a Technical SEO audit.

And all of the Content recommendations that we make are underpinned by our Content SEO audit, where we look to identify gaps, consolidate pages with too much overlap and put together a roadmap to success.