Could your website be working harder for you?
Some data is easy to get. Some is harder. But the value comes from understanding what you're trying to answer and using the tools together to build it.
All of our engagements typically start with foundational analytics like heatmaps and web analytics. They're low-cost and give you a view on what users do on-site. But they can't help with the why, so we supplement that insight with behavioural analytics and human analytics tools. This allows us to ask the important questions to visitors on why they're there, what they've liked and what they've struggled with.
Whether it's making use of GA, Adobe Analytics, Contentsquare, Hotjar, Clarity or something else, we have huge experience in using a combination of tools to help you better understand your website visitors.
Google and Adobe Analytics is unrivalled in giving you a top-level view on website and page performance and is always our first port of call
Whether they're on-exit, pop-up or emailed out, surveys represent a great opportunity to learn more about pain points and what people like
The gold standard for delving into the "why" behind what people do, we ask the burning questions that deepen your understanding of visitors
Getting a quick visual read on what's being engaged with (and what's not) helps shape our understanding of how pages are currently being used
We use eye tracking in conjunction with heatmaps to understand where focus on the page lies, and identify whether that should be different
We bring together groups of people that lets us deep-dive into a particular topic of interest, complementing 1-2-1 user interviews
Quote from Lovat (and then change link to Lovat case study)
We've answered some of the most commonly asked questions here but if there's anything else you want to know, just give us a shout!
Understanding more about what your users are thinking and getting that context as to why their behaving the way they do is lovely. But the proof is in the pudding, so let's turn those insights into tests and personalisations that we can learn from through ongoing CRO and testing.
And if you've been leaning into user research because you just don't trust your web analytics data, we have done more GA4 and Adobe Analytics audits than you've had hot dinners.
Whether you need an extra pair of hands or a fresh pair of eyes, get in touch