Could your website be working harder for you?
We were delighted to hear that our Managing Director, Olly, was listed in the Performance Marketing World Powerlist 100 last week.
Showcasing the 100 individuals who’ve been the most influential in performance marketing in the past 12 months, Olly was listed as “The Google Analytics” gaffer, noted for the work he and the wider team have done to educate brands and media agencies on GA4.
It’s further reflection of the great work that Olly and the wider team have done to help client’s get the most from the website as Olly was keen to point out:
“I’m honoured to be named in such an impressive list, against some real industry luminaries, and old colleagues and friends. But as ever with individual recognition, it wouldn’t be possible without the support and work that the whole Hookflash team puts in to help drive business impact for our clients”.
Calculated Metrics in GA4 are nothing new – they existed in Universal Analytics too – but they are one of the most under-utilised features. Although you only get five Calculated Metrics in a free property, they are a hugely powerful in making Google Analytics more actionable, particularly for Ecommerce brands.
