Could your website be working harder for you?
Following a whirlwind 17 months, Hookflash was awarded Start-Up of the Year at the Campaign Tech awards earlier this month.
Noted for impressive growth, a high number of GA4 training sessions delivered and driving business impact, the judges noted:
“In a world where marketing teams are lean, and still clients are taking more expertise in house, businesses like Hookflash will be pivotal in sharing knowledge, educating and helping clients create a more effective and efficient approach totheir analytics.”
Having been shortlisted against The GoodNet, who were highly commended, and fAIth, we were both thrilled and honoured to have been announced as the winner. It’s an amazing testament to the hard work and passion the team put in to driving business impact for clients.
Calculated Metrics in GA4 are nothing new – they existed in Universal Analytics too – but they are one of the most under-utilised features. Although you only get five Calculated Metrics in a free property, they are a hugely powerful in making Google Analytics more actionable, particularly for Ecommerce brands.
