Could your website be working harder for you?
October 2, 2024 Marc Warren
Making it a hattrick of awards for Hookflash this year so far, we were delighted to be recognised as the CRO Agency of the Year (Small) at the UK Agency Awards last week.
The judges commented on the importance Hookflash place on building a diverse team, as well as noting the trajectory the business is on:
“We valued Hookflash’s commitment to DE&I, a truly significant focus for their team. Their recent achievements are impressive and demonstrate their capacity for year-on-year growth. Their compelling startup story is also particularly noteworthy.”
Having submitted support evidence for website testing programs that we’re running for the likes of Lovat Parks, Curam, The Baby Show and Danone, it’s testament to results we can drive through data-led decisions.
Our Experimentation Director, Nicole Storey said “I couldn’t be more proud to pick up an award that recognises the work we do. The whole team is passionate about helping brands get their most from their websites, with data sitting at the core, so this is great validation of our approach”.
Calculated Metrics in GA4 are nothing new – they existed in Universal Analytics too – but they are one of the most under-utilised features. Although you only get five Calculated Metrics in a free property, they are a hugely powerful in making Google Analytics more actionable, particularly for Ecommerce brands.
