E-E-A-T metrics, and why they're so important for GEO
We're all familiar with what eating means in our day-to-day lives, but what does EEAT have to do with SEO...?
We're delighted to share that Olly has been named in PMW's Powerlist for the THIRD year running!
Massive congratulations to our Managing Director, Olly, for his nomination this year. We had no doubt, but it's wonderful to see his name up there amongst other greats in the industry.
"Olly has successfully transitioned the agency from a boutique operation into a 30-strong powerhouse, driving a remarkable year-on-year revenue growth. His core philosophy centres on dismantling the reliance on siloed, platform-based analytics in favour of a single source of truth.
This approach provides brands with the robust data foundations necessary for precise customer segmentation and effective online-to-offline measurement.
Under Olly’s leadership, Hookflash has partnered with over 125 brands, including notable names such as Wild, Clarion Events, and the Great Ormond Street Hospital Charity. By embedding expert SEO, GEO, and CRO programmes, he has enabled these organisations to move beyond tactical execution toward a more strategic, data-led maturity."
The full article can be found here: https://www.performancemarketingworld.com/article/1957065/oliver-walker
Well done Olly!
You may also be interested in
Olly Walker gets named in PMW's Powerlist 2026
Read more about Olly Walker gets named in PMW's Powerlist 2026
Calculated Metrics in GA4 - Useful but beware the pitfall!
Calculated Metrics in GA4 are nothing new – they existed in Universal Analytics too – but they are one of the most under-utilised features. Although you only get five Calculated Metrics in a free property, they are a hugely powerful in making Google Analytics more actionable, particularly for Ecommerce brands.